Overview
What is ActiveCampaign?
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
Simple. Effective. Efficient. Perfect for organizations looking to scale.
In my opinion, Fragile Design resulted in significant Lost Revenue - Be careful or steer clear
ActiveCampaign continues to best meet my email service needs
Robust tool, but expensive
ActiveCampaign is an All-in-One easy and effective solution for all types and sizes of companies
ActiveCampaign is the most powerful email marketing automation tool
It does what it's supposed to. Customer success is not what it used to be.
ActiveCampaign has simplified my life so I can focus more on my clients
TrustRadius Insights
Love using ActiveCampaign
User friendly and good for automating marketing campaigns
Definitely a great choice for a newbie!
ActiveCampaign very user friendly
Great Automations and List Management for a Low Cost to Start With
I am a solopreneur and I use ActiveCampaign to …
At the cost, ActiveCampaign simply cannot be beat!
Awards
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Popular Features
- List management (650)9.696%
- Standard reports (584)8.080%
- Dashboards (597)8.080%
- Email deliverability reporting (631)7.272%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $9 per month
Product Demos
3 simple steps to writing great emails using AI in 6 minutes
Getting Started With Automation In 5 Minutes With Free Templates
A/B Testing automations using the drag and drop builder (Case Study)
Getting More Deals With This Automated Cold Email Outreach Tool
ActiveCampaign Updates: AI Tools, and Advanced Segmentation
Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.5WYSIWYG email editor(581) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 9.1Dynamic content(520) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.8Ability to test dynamic content(471) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.9Landing pages(338) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 9.2A/B testing(380) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.3Mobile optimization(526) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 7.2Email deliverability reporting(631) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 9.6List management(650) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9.7Triggered drip sequences(574) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 9.2Lead nurturing automation(491) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8Lead scoring and grading(359) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 9.2Data quality management(401) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 9.3Automated sales alerts and tasks(355) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
- 1.8Lead segmentation and distribution(1) Ratings
Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 9.7Calendaring(295) Ratings
The software helps users maintain a calendar of all marketing activities.
- 9.5Event/webinar marketing(286) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 9.6Social sharing and campaigns(254) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 9.5Social profile integration(250) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8Dashboards(597) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(584) Ratings
The software offers pre-built reports with metrics standard to the category.
- 9.1Custom reports(377) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 9.6API(391) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 9.3Role-based workflow & approvals(267) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 9.4Customizability(420) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.3Integration with Salesforce.com(92) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.8Integration with Microsoft Dynamics CRM(60) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.8Integration with SugarCRM(56) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.5Third-party software integrations(20) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is ActiveCampaign?
ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
ActiveCampaign Screenshots
ActiveCampaign Videos
ActiveCampaign Integrations
ActiveCampaign Competitors
ActiveCampaign Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(896)Community Insights
- Recommendations
Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.
Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.
ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.
Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.
Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.
Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.
Attribute Ratings
- 8.4Likelihood to Renew25 ratings
- 9.1Availability5 ratings
- 7Performance5 ratings
- 7.7Usability38 ratings
- 1.3Support Rating41 ratings
- 7.3Online Training1 rating
- 9.1In-Person Training2 ratings
- 8.7Implementation Rating14 ratings
- 6.4Configurability4 ratings
- 1.4Product Scalability5 ratings
- 9Ease of integration4 ratings
- 7.2Vendor pre-sale4 ratings
- 6.4Vendor post-sale4 ratings
Reviews
(1-25 of 70)Robust tool, but expensive
- Automation features that systematize when leads enter my flows
- Templates in campaigns that make it easy to send templatized monthly newsletters
- Integration with other tools / apps
- Very expensive for small businesses
- Took out a lot of useful tools in the lower tiers (used to be available and they just removed it without notification!)
- Pretty slow
- ActiveCampaign's marketing automation features have also revolutionized our workflows
- We utilize ActiveCampaign's messaging features for sending targeted SMS and site messages, helping us reach our customers in real-time, and further driving engagement.
- In terms of sales and CRM, ActiveCampaign provides a comprehensive view of our customer data, making it easier for our sales team to track and manage leads.
- The mobile app could be improved. It doesn't offer all the functionality available on the desktop version, which can limit what can be accomplished when I'm away from my computer.
- While the platform is comprehensive, its user interface could be more intuitive and load faster at times.
- Some smaller businesses and startups might find ActiveCampaign's advanced features to be pricey. Offering more scalable pricing options or packages tailored to smaller businesses might be beneficial.
ActiveCampaign - You should totally try this if you are more service-based and need a reliable ESP!
- Automations - sending automated emails
- Scheduling campaigns
- Managing my CRM
- Integrations with other software without using third party apps like Zapier
- Help with improving deliverability
- Useful e-mail templates.
- Clear academy where we can find detailed videos'/trainings on how to set up emails campaigns, websites and drip campaigns for instance.
- Various options to edit the email templates to our own branding.
- Easy to upload & update contacts.
- Easy to integrate with other apps like Salesforce and WooCommerce.
- So far there is no possibility to refresh the nr of people that viewed a landing page, this is a pity since we often view the page ourselves during the launch to see if everything works live. These numbers however are no longer accurate in that way.
Active Campaign: Not only #1 for me, but it is the last CRM and email marketing platform you will ever need
- CRM: The CRM is customizable, which is the original reason I chose it over other CRMs originally. I found other ones at that time were very hard to customize for our line of business.
- Integrations: The amount of apps that Active Campaign integrates with is huge. I personally have only used a few, more specifically Zapier and WordPress. I expect to use many more in the coming months.
- Templates: They have numerous pre-made templates to use for email campaigns that can be customized with graphics, colors, and fonts making it easier to be more productive.
- Email: Unless it has changed, to my understanding it does not integrate with Outlook in order to save information from outlook into Active Campaign which would be a huge benefit to us. I know you can email from within Active Campaign but we use Outlook and it would be much easier to have a button or way to integrate the 2 from within outlook.
- Calendar: Same as above. I would like to have the option to save my Outlook calendar to Active Campaign and vice versa so they were in sync.
- Layout: While the layout of contacts is easy to use, I've found the interface lacking in showing each contact with a summarized view. I think having a more condensed customizable view along with the option for a more detailed view would be more helpful. Again, this is something I plan to look into further as there may be a way to do this. Once I find out, I will come back and change my review.
A God send for a small business
- Ease of set up - I am not a coder but have been able to set up multiple automations.
- Powerful as you want it to be - allows you to use it by drop drag if you want or with internal AI.
- Ease of billing - simple to decide exactly what package you want to use.
- So much more user-friendly than any of the other systems we have had and looked at prior to deciding to use.
- More natural integrations are needed. Zapier is great but just an extra step to confuse.
- More graphics capabilities - as of now Mailchimp does have a better level of graphics for campaign emails but not by much.
- a simpler level of training. They have training but due to there being SO many different pieces of training, it is easy to get lost.
Good Value and Feature Set
- Integrations
- Workflow Recipes/Automations
- Landing Page Creation
- List uploads are not as straightforward as they could be
- Speed/responsiveness of the app
- Let me create an email without selecting a list first
- The deals (Sales Pipeline) feature is amazing.
- The automations are very customisable.
- Integrating into websites and apps is nice and easy.
- It's quite pricey.
- The site can sometimes be quite slow.
- The dashboard is quite basic.
Great tool for marketing communications
- Email designer
- Automations
- Response and site tracking
- Landing page design
- Support
- Advanced search of contacts
- Performance reports
- Speed of platform
- More user friendly navigation like breadcrumbs
A very Good Solution to bring Email Marketing to a better level
- Scoring Point.
- Automation linked to the actions made by customers and prospects.
- Salesforce Integration.
- Implementation with the Email Template Design Software.
- User Experience Design.
- Bulk Tag of contacts.
- Reports dashboard.
An amazing leap forward for email automation!
- Creating automations and customer journeys easily.
- Designing great looking emails.
- Allowing for custom follow-up sequences based on our front-end sales platform.
- The UI can be a little clunky at times.
- A fully featured mobile app (or at least mobile compatibility for the website) would be amazing.
- It’s been a bit disappointing to see that a few basic features (that are available on other ESP’s basic plans) are not available on ActiveCampaign’s Lite plan.
ActiveCampaign - Something for everyone!
- Automation
- Integration
- Contact Tracking
- Pricing
- Integrating with other apps or softwares
- Tracking actions taken by subscribers
- Being able to segment your list to make things more personable
- There might be able to be descriptions of certain things that could use less technical words to help beginners understand more easily.
Superb automations and dynamic content options, but error messages needed in designing
- Tagging
- Atuomation
- Optional texts
- Design shown in some devices
- Design of emails: sometimes I struggle with something that can be made, but there is an error with it after done, but I was able to do it that way without an error message
ActiveCampaign has a powerful set of automation features that can save you time and stress.
- Automation
- Integration with other tools
- Broadcast emails and data
- The email design editor is not as easy to use as some other tools
- Creating the automations can be overwhelming, we hired outside help
- Ability to control the mobile layout on emails is very limited
Intuitive Customer Communication and Automation
- Email and Task Automation
- Easy and intuitive interface
- Segmentation
- Integration of internal features
- Compatibility with 3rd party apps
- Their conversations app / chat bot add-on is a bit basic
Amazing Email Marketing Tool, you won't be disappointed
We are in the travel marketing industry so we create sales funnel to attract new potential travelers and then we send them specialized emails campaigns based on their travel preferences.
It also helps us to keep in communication with our regular customers to send email campaigns to promote a discount for our existing products or a new release.
So, it's one of our main tools to segment new and regular clients.
- Client segmentation
- Integration with other software and apps
- Automations (You can create an amazing marketing campaign based on "if" and "then")
- Email design. The emails are ok and you can make them look pretty, but it's not that simple.
- A user subscribes to your email list cause he read or saw a post about traveling to Paris
- The user start receiving emails about the trip to Paris (hotel suggestions, attractions, discounts...etc)
- If you have a travel guide to Paris you can promote it to this user.
- If the user bought your travel guide then you can send him another type of content or a VIP content
Ease of integrating platforms has kept me a customer!
- Scrubbing subscriber list
- Segmenting lists
- Easy workflow setup
- Decent integration points with other platforms, adding more is always helpful
ActiveCampaign is a must if you use MemberVault
- Automations
- Segmenting audiences
- Tagging audiences
- More options on mobile app
Great tool combining email marketing, CRM and pipeline software
- Collect all of our contacts in one place
- Email blasts
- Email newsletter
- Deal pipeline
- Confused about how to easily retrieve contacts entered through a form
- Building campaigns is complex
- More advice on email marketing
The best all-round email marketing and CRM app
- Managing contacts and recording our interactions with them
- Sending regular emails to our mailing list to stay in touch with them and provide educational content
- For automations as part of products and services we sell (onboarding and course delivery)
- The email builder has a lot of customization options when compared with other email marketing apps.
- The automation builder is incredibly powerful, particularly when combined with contact tagging. With 'tag added' and 'tag removed' as triggers for automations, there's huge scope for building automation.
- Forms and landing pages are very useful, especially for list building.
- My biggest frustration is with the email campaign reports. The UI appears to almost be from a different, much older app entirely. The data I can see about campaigns at a glance is very limited compared to other email marketing apps.
- More flexibility with Zapier would be a real improvement.
- The campaign creation process, although mostly excellent, feels a little clunky at times. For example, when choosing a segment to send to (that includes all contacts with a specific tag) I can't see who is in that segment without a number of additional clicks.
Would definitely recommend using- but allow time to learn it!
- Marketing campaigns
- Automations and workflows
- Analytics
- It's really slow on my system and no-one can tell me why
- Huge learning curve, even if you're used to workflows/automations
- Found it difficult to find stuff in help but that could be just me
ActiveCampaign. My Go To Non Human Partner.
- Excellent marketing channel
- Total CRM solution
- Customer information in a click of a button
- Little cumbersome on a mobile phone
- Maybe the security features a little bit too much.
- Don’t want to keep going to a Authenticator to log in
ActiveCampaign for Intermediate Business Growth
- CRM-style database
- Solid metrics for emails and engagement by constituent
- Great deliverability (better than competitors)
- Impressive integrations with many, many systems
- The mobile app could use a view that shows scheduled emails and automations.
- I'd prefer more integrations on the starter level of subscription.
If a client is looking for a very simple system for email deliverability without the need to integrate with other systems and/or to know more than very surface-level metrics, I'd consider ActiveCampaign but wouldn't necessarily recommend it since the smallest level of subscription is more than some competitors who offer basic email marketing features for low-cost or free. If you're serious about funnels, integrations, and/or constituent metrics, this may be for you!
ActiveCampaign offers real value for your online business
Plenty of automation features that are helpful in our daily business.
We compared AC to other tools on the market and concluded to use AC as it is the clear market leader.
- automation
- user handling
- feature set for email sequences
- mobile interface on smartphones (app) is missing
Only the user interface on mobile phones is poor (the app is missing )